If you know and love Snapchat, WhatsApp and Instagram stories, then this new innovation from google will interest you. Google is launching a developer preview of something it’s calling the “Google AMP Stories. The rate at which these tech companies copy each other is fascinating (Snapchat made the stories feature first and everyone else copied.)
The AMP stories is obviously a mashup of AMP and Stories.
Stories is a full-screen display of content you can swipe or tap through. In its earliest form, at least, it will be much more similar to the stories you’ll see on Snapchat Discover than anything else which comprise of a mix of text, moving images, and a little video.
Search for a publication like People, CNN, or our sister site SBNation, and you might get served a carousel of slideshow content. That’s likely how it will appear, only looking better.
You tap on the right to advance; tap on the left to go back (not swipes).
Most of you, however, don’t know AMP (except you’re a blogger or internet savvy).
“AMP” is the standard for web pages that are actually faster than existing mobile pages, almost entirely supported by Google. It was basically a response to Facebook’s Instant Articles but served from Google search, Bing, and Twitter.
So starting today, if you’re using Google to search for something, your search results may include a selection of “AMP Stories,”.
Source: The Verge