The Chief Executive Officer of Arabella 21st Century, Femi Carena says Nigerian football is set to experience a huge growth following a move by a UK-based Sports broadcast outfit, Aurora Sports to invest in the domestic League.
Arabella 21st Century in partnership with Aurora Sports and Entertainment are raising $1.5b to inject into the Nigerian League to make it more competitive and viable.
Carena, who spoke at the weekend in Lagos, revealed that the deal which already has received the blessings of the federal government would take off by this year, noting that the decision to first discuss the deal directly with Sports Minister, Barrister Solomon Dalung was to give assurance to the safety of the investors’ huge investment in the league.
He said the investors will be unveiled at the international football conference tagged “Nigeria Football Business Round Table” fixed to hold on March 8&9, 2017 in Lagos and will be addressed by people from the Nigeria Stock Exchange, Premier League and the NBA, as well of football great, Pele of Brazil.
“Arabella 21st Century’s partnership with Aurora Sports and Entertainment aims to lift Nigerian football. We’re bringing in $1.5b into the league. Our football can never be the same if this kind of money is pumped into our league for the next 20 years with effect from the next 18 months.
“The Nigeria Football Federation (NFF) and League Management Company (LMC) can’t guarantee the investors. The Sports Minister is the Federal Government representative, we’ve discussed with him and he has done what is expected of him.
“We are coming into Nigerian football not to change the status of FIFA or CAF neither are we coming to take over the jobs of the NFF or the LMC rather we’re bringing money to the NFF and LMC to make our league bigger. Let me note that officials of the NFF and LMC are in the planning committee for the international conference holding in March,” he said.
Babatunde Ayinor, who spoke on behalf of Aurora Sports and Entertainment, challenged Nigerians to support the project which he said if well managed could change Nigeria football for the better and stand the chance to be compared to top European leagues.