Tuma Basa, Former global programming head of hip-hop at Spotify, has been unveiled as the new head of Urban Music at YouTube.
Tuma Basa is well known at Spotify for curating the famous RapCaviar playlist, a genre-specific playlist that has amassed about 9 million followers.
YouTube’s global head of music said in a statement;
Tuma brings a deep knowledge of the Music Industry with many years of experience at BET, MTV, REVOLT and most recently, Spotify. His experience will be invaluable to the music journey we are on at YouTube, connecting artists and fans across the globe, and I am thrilled to welcome his voice to our collective efforts.
The formal announcement is coming barely a week after the launch of YouTube’s music streaming service.