After realising how much the big brands make from selling their ‘designer outfits’, the scale fell off the eyes of celebrated saxophonist, Seun Kuti, and he has decided not to patronise them anymore.
He wrote on his Instagram page:
“I remember this day very vividly. Never buying expensive clothes for my kids. Can’t tell u how much I bough that effing dress she’s wearing. These brands are sucking the life out of black people!! The attachment to the ‘brand’ and ‘branding’ still has the same effect as slavery trust me. Gucci gang naaaah more like Gucci’s slave. Well back to my personal rant. Now I asked @chefyeide for it and she says. Haba she is four now she can’t fit in it anymore, whaaaaaaat really? For that price this dress should grow with @adarakuti if that’s not the case GET THE SAX.”