Colin Kaepernick, the quarterback who protested against racial injustice and police brutality by kneeling during the US national anthem, is the face of a new Nike advertising campaign.
Kaepernick, 30, first protested by sitting during the national anthem in August 2016, later opting to kneel.
Other players followed suit, leading to criticism from President Donald Trump.
Nike described him as “one of the most inspirational athletes of this generation”.
Gino Fisanotti, Nike’s vice-president of brand for North America, told ESPN: “He has leveraged the power of sport to help move the world forward.”
Kaepernick, who has received Amnesty International’s highest honour, has been without a team since he opted out of his contract with the San Francisco 49ers in March 2017.
He has filed a grievance against NFL team owners he claims conspired not to hire him because of his protests, and on Thursday it was ruled that the case can go to trial.
The words, “Believe in something, even if it means sacrificing everything” is what Nike settled for for the 30th anniversary of their iconic “Just Do It” campaign.
— Colin Kaepernick (@Kaepernick7) September 3, 2018