A 10-Year Old Schoolgirl, Hannah-Marie Clayton objected to the slogan ‘Loved by kids, approved by mums’ on the boxes of Kellogg’s Cocopops.
Hannah-Marie, from Bournemouth, Dorset, said: “My mum was away so I was just with my dad when I saw it on the cereal box.
“It made me think that dads should be included as well because they are important too.
“Also, some people don’t have a mum and they might find it upsetting.”
Before writing the letter, Hannah-Marie spoke to her parents about the slogan, and they told her she could write to Kellogg’s if she felt strongly about it.
So she wrote a letter to Kelloggs saying “I feel that quote is sexist, men are also able to make breakfast. My dad does it a lot for me because my mum works away a lot and is not always there for breakfast. “I would recommend instead of putting ‘mums’, put parents or carers. It would just mean a small change. In this world today we shouldn’t just rely on women.”
Kellogg’s has written Hannah-Marie a letter of reply confirming they will be altering the wording on the boxes because of her.
She got the slogan changed from “loved by kids, approved by mums” to “loved by kids, approved by parents”