In the year 2009, a time that popularised the game golf in many homes, Tiger Woods championed this popularity as his name ran through the media in series of events that was not as acceptable as he would have loved it to be. Tiger Woods’ scandal fell through his family life and the public delight but it ate through his finances as many brands did not see him fit to stand as an ambassador.
Tiger was involved in a 1 car accident and the ongoing sex accusations at that only made his days dreadful. The revelation of his multiple mistresses was in the public eye which led him to undergo counseling on sex addiction. He got a divorce from wife Elin Nordegren and they has two children, Sam and Charlie. In the wake of things, it was not surprising that his psychological state chipped in to his game as he conceded a winless season as a professional in 2010.
This heralded the decisions of top brands who were earlier working with him. His abrupt admission of his infidelity came with a devastating blow as his dealings with companies came to end as they wanted to clear their reputation from all forms of scandals.
Here is a list of companies that dropped Tiger Woods:
- Garotaden: An American manufacturer of sports-themed beverage and food products were to first to drop Tiger. Though they claimed his car crash was major drive to their pull out and not the scandal.
- Accenture: The global management company dropped sponsorship deals with Woods.
- AT&T: They announced in December 2009 that they were dropping their sponsorship deals with Woods.
- Gillette: The shaving company also revealed that it would not renew its sponsorship agreement with Woods.
In the light of these events, Woods’ brand was affected as it became impossible for these four company to continue to him. However, Tiger Woods was fine as he kept deals with other major companies. Nike, for instance, decided not to drop their deal with Tiger Woods.
This year 2019, Tiger Woods is celebrated all over the world including top officials and celebrities like Donald Trump, Serena Williams, Lebron James among other because of his zeal to remain valuable despite scandals and injuries.